![]() Yet by drawing on lessons from user acquisition and gamification, it’s possible for competing apps to leave their mark in the space. It wasn’t the first to launch, but it transformed the dating landscape so effectively that “swipe right” is now a familiar phrase, even among those who don’t use the app! Gaining this level of brand recognition isn’t easy - especially when Tinder’s marketing strategy focuses on word-of-mouth. ![]() When it comes to online dating apps, Tinder reigns supreme.
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